What if you could dream while you were awake?

That’s the question that inspired our luxury fashion boutique….NoirByJai. NBJ represents those who are unapologetic, awesome,daring, innovative, extravagant, sexy, bold, beautiful,Bad-Ass, and unafraid to be themselves wholeheartedly. An online store designed to remind and inspire you to be the very best version of yourself every single day.

The Ultimate Bad-A$$

is not afraid to set their own trends and stand out in a crowd. those who show up and show out every day, having the freedom to move through the waking world as you please without the judgement of others. Each piece is handpicked to represent the eccentricity in you. Be confident in whoever you are and be confident in whatever you do.


 "make every outfit count"


Follow : @NoirByJai